Rows of identical cards give the template away.
The Slop Score flags "The same card grid, again" on 34 of the 63 sloppiest sites in its study and on 9 of the 167 most careful. One row isn't the problem: every section being that same row is.
Three cards for the benefits. Then four for the features. Then three for the plans and six for the FAQ. Every section has different words but the same shape: same-width boxes side by side, each with a heading and two lines.
Each row on its own is fine. Stacked together, the page loses its rhythm and nothing outweighs anything else: readers can't tell what matters, because everything takes up the same space.
What counts as a card grid
The Slop Score rule is specific, and knowing it lets you check your page the same way. It looks for a container with display: grid or flex holding 3 to 12 visible children that meet all of this:
- The children are the same width, within 8 px, and each is wider than 150 px.
- At least two of them share a row.
- Every one has a heading (
h2toh5, astrongor a class containing "title").
A single grid like that adds nothing. The signal fires when the page has two or more. Footer link columns, carousels and the rows of an auto-scrolling strip don't count; the strip has a signal of its own.
What 509 sites show
In the November study, covering the 509 sites people measured in production under the same version of the rules, the signal showed up on 104. The gap is in where:
- 34 of the 63 sloppiest sites (scores of 55 or more), over half.
- 9 of the 167 most careful (15 or less), just over 5 %.
It wasn't always this clear. In the corpus behind October's research, identical card rows came out backwards: the long, carefully made sites had more of them. What really separated them was the row with an icon on top of every card. In November that variant, "Icons in little colored squares", turns up on 28 of the 63 sloppiest and 2 of the 167 most careful. The full figures are in the study.
Why the model builds the whole page this way
A generator writes the page one section at a time, and for each one the safest mold is the same: a centered heading and a row of boxes that stretches to fit any number of items. It works on phones, survives long copy and never forces a choice about which item matters most.
That choice is what's missing. An even grid says your three features are worth the same, and that's almost never true: one of them is the reason people pick you.
CSS that adds hierarchy
Keep one row of cards, the one that really is a list of similar things. In the features section, make the main one large, with a real product screenshot, and put the other two beside it. grid-template-areas keeps it readable:
.features {
display: grid;
grid-template-columns: 2fr 1fr;
grid-template-areas:
"main second"
"main third";
gap: 1.5rem;
}
.features > :nth-child(1) { grid-area: main; }
.features > :nth-child(2) { grid-area: second; }
.features > :nth-child(3) { grid-area: third; }
@media (max-width: 640px) {
.features {
grid-template-columns: 1fr;
grid-template-areas: "main" "second" "third";
}
}In Tailwind, the same idea starts with grid grid-cols-3 on the container and col-span-2 on the main item. For the next section, try another shape: a list without boxes, heading on the left and text on the right, divided by thin rules. A fair warning: the rule checks widths, so changing the width alone switches it off, but if every section still says the same thing in the same way, the problem is still there.
Ask the AI like this
Go through the page and count the sections that are a row of identical
cards (same width, a heading and a short text). Keep one at most.
In the features section, make the main feature twice as wide, with a real
product screenshot, and put the other two beside it, smaller.
Turn another section into a plain list with no boxes or shadows.
Don't put icons above the headings. Don't change the copy.Then run your site through the Slop Score and look for "The same card grid, again" in the result: the evidence lists how many cards each row has and the heading it starts with, so you know which one to change. If the cards you keep all share the same rounded-2xl, move on to corner radii with hierarchy.
Sources
- grid-column, Tailwind CSS (documentation, v4.3), November 10, 2026
- grid-template-areas, MDN Web Docs, November 10, 2026
Frequently asked questions
Why does my website look AI-generated if I wrote the copy?
Often it's the shape, not the words: every section is a row of identical cards. The Slop Score flags it as "The same card grid, again" when a page has two or more rows like that.
Is it bad to use cards on a landing page?
No. A row of cards works for things that really are alike, such as plans or case studies. What gives the template away is repeating it in every section so that nothing weighs more than anything else.