The internet deserves better

I'm a designer. I use AI every day. The tool doesn't bother me. Autopilot does.

Building a website costs nothing now. One prompt, one minute, and it's live. What got scarce is judgment: knowing what to cut, what to keep, and why.

When every site looks the same, nobody trusts any of them. Same gradient, same three cards, same promise. Visitors can't tell if anyone is home.

It isn't the tool's fault. A language model answers with the average of everything it has seen. Ask for nothing specific and you get the average back: the usual font, the usual purple, the usual "Get started" button.

The average offends no one and convinces no one. An average site isn't remembered, isn't shared and doesn't sell. It's a storefront with no owner.

What makes a site feel like someone's isn't how many effects it has. It's decisions: a typeface picked for a reason, a color that means something, copy that sounds like a person instead of a brochure.

Slop is what's left when nobody decided anything.

That's why Anti Web Slop exists. I'm not here to tell you to stop using AI. I'm here to look at your site with a designer's eye and point at every spot where nobody decided: what to cut, what's missing and what to fix first.

I think the internet can have personality again. Odd sites, warm sites, precise sites, made by someone who took five more minutes.

So here's the plan: make websites with intent again. Every color, every word, every gap there because someone chose it.